If you’re a tech savvy business owner, by now you’ve probably heard the merits of Software as a Service (SaaS). There are so many services that simplify a realm of otherwise painful business functions all for cost effective prices. From managing your financial accounts to online live chat plugins for your website, there are a host of SaaS products ready to plug into your business to help you amp up.
The real million-dollar question, which we address here, is how can you use SaaS to grow your business and increase repeat customers – the lifeblood of every business?
Let’s get into it…
1) Keeping you in the know
Knowledge is power and a proactive feedback system that kicks off from the point of sale means you’ll know exactly how you have performed in the eyes of each customer who has interacted with your business.
You’ll get the good, the bad and the ugly but more importantly, you’ll learn exactly what you can do differently to ensure that if a customer hasn’t been completely satisfied with their experience, you know how to put a smile back on their face and ensure they keep coming back.
SaaS has made it easier than ever before to gather feedback from customers at the press of a button. Gone are the days of manually sending out paper surveys – wohoo! The surest way to make sure a customer returns is to make sure they are thrilled with your service… if you don’t hear from them, you will never know.
2) Making it personal
The information gathered through a SaaS platform allows you to really get to know your customers. Not everything is about sales; sometimes we just want to feel like a business genuinely sees us as something more than a potential quick buck.
Sending out personalised content such as birthday e-cards or texts helps build an emotional relationship that helps you to stay front and center of their minds. Creating an emotional tie between your business and your customer over time will translate into a sense of loyalty keeping them coming back each time.
Again, SaaS has made this super simple! There are many platforms out there that allow you to monitor client birthdays and automatically send out personalised greetings – all for a reasonable price considering what it would cost to do this manually. Reminding your clients that they mean a lot to you and that you will go out of your way to communicate with them is a great way to ensure they will pop back to say hi!
3)Know your fans
In order to engage and nurture the raving fans of your business, you need to have a crystal clear picture of who are your raving fans? Who are the ones who are willing to shout about the experience they had with you?
SaaS products, such as GroHawk, can allow you to identify these customers. The platform then at that exact moment in time after they have had a positive interaction with your brand, will prompt them to share their sentiments with their nearest and dearest!
All this happens in the background, automated, whilst you continue to do what you are best at. Never before has driving referrals been so seamless thanks to SaaS.