Month: May 2018

SaaS has been a hot topic in the twenty-first century since it’s first use by SalesForce in 1999. Since then, we’ve seen technology surges in the form of broadband, API’s, browsers, applications and internet security. SaaS made its way through consumers’ hearts and still continues to do so. Facebook, Gmail,

You’ve got an amazing product which you know will add value to your target audience, but can’t get them to purchase – here’s why!  When you’re releasing a brand-new product onto the market it can be difficult, if not impossible sometimes, to predict how consumers are going to react to

Who is the Millennial generation? The world’s first truly digital generation has now officially taken over the baby boomers in size. With over 75 million of them now settling down with careers, homes and children, millennials are now coming into their prime spending age. Accenture estimates that those aged between

You only get one chance to make a first impression – here are our top tips on how to get it spot on! As recent studies have shown, you have about seven seconds to form the perfect first impression. Whether you’re meeting a new face for the very first time

You’ve heard of NPS, and now you think what good it can do to you. Let’s see the benefits of Net Promoter Score and how you can make the most out of it for your business.  In 2003, Bain & Company established the Net Promoter Score to help companies measure